Who doesn’t love Kit-Kat?
According to Stewart Dryburgh, Kit-Kat’s Global Brand Manager, Japan really loves Kit-Kat ( キットカット). In fact, it sounds like ‘kitto katsu’, which means ‘you will surely win’. It is the best selling chocolate since 2012 in Japan that led Nestlé to launch its first boutique, Kit-Kat Chocolatory.
It was opened last January 17, 2014, in Seibu department store in Tokyo’s Ikebukuro district, where you can choose from wonderfully experimental flavours.
“Its success has been fuelled by the launch of hundreds of unusual and innovative special edition flavours to meet Japanese consumers’ experimental tastes and sense of style.
KitKat fans in Japan have been able to choose from varieties including Purple Potato, Cinnamon Cookie, European Cheese, Bean Cake and Wasabi – unwrapping sticks of pale green, delicate pink and lilac chocolate that look and taste very different from those anywhere else in the world.” – Nestle
Take a look on what we found…
I am very fascinated with Kit-Kat. Whenever I get the chance, I try new flavors available at the grocery. From the usual chocolate kit-kat, Japan offers exquisite seasonal flavours such as Dark Chocolate, Green Tea, Apple, Orange, Cheesecake, Mandarin and Lemon, Strawberry, Raspberry, Wasabi, Azuki Red Bean Toast, Rum Raisin, Roasted Tea, Purple Potato and Cinnamon Cookie. Each box cost ¥400 that contains four packs.
There are also three special varieties created by Chocolatier Takagi, which are Sublime Bitter, Special Sakura Green Tea and Special Chilli. Two of which were out of stock when I visited the store.
On the other hand, I was able to get three awesome flavors.
I got Strawberry Maple, Sakura Green Tea and Ginger.
Cute packaging, good for gifts.
Yummy Treats from Kit-Kat!
You can never go wrong with these treats as ‘omiyage’.
Omiyage (お土産) is a gift or souvenir you give to friends, coworkers, and family after returning home from a trip.
Don’t forget to buy some new flavored Kit-Kats when you visit Tokyo!
Aside from Kit-Kat Chocolatory, you can also visit big supermarkets such as Seiyu, AEON, Yaoko and Ito-Yokado, they sell kit-kats for only ¥220-280 per pack (12 pieces). They usually have Green Tea, Dark Chocolate, Apple and Cheesecake.
Sometimes it is better to try something ‘new’, rather than the usual.